Violet Grae

Maybe you want to turn a hobby into something more or a new creative project you hope to share with the world? If you are looking for a someone to help you turn your dream into a reality, Violet Grae is the perfect person to add to your team.

With over seventeen years of experience of promoting visibility and protecting the reputation of both entertainers and brand. Founder Violet Grae of Grae Agency LA, was able to create a nurturing platform and space for women, LGBTQIA+, and POC entertainers and entrepreneurs. She has efficiently hired a team to effectively run a full faceted boutique dedicated to understanding the quintessence of biases, political issues, racism, and civil unbalance in our country. She took ownership of coordinating logistics, legal, press, securing endorsements, and influencer marketing. Most importantly Violet has became a mentor and a helping force for so many voices that have been unheard.

Since studying at Berklee College of Music in Business Management and simultaneously working for the Vice President of Academic Affairs, Violet has acquired quintessential multi-tasking and decision-making skills early on in her career. This included organizing Berklee’s abundant curriculum, renovating the school’s academic website, as well as facilitating a better communication system between each academic department. She has since teamed up with Revry TV, a global LGBTQ-first streaming network with live TV, movies, series, and news. She was part of organizing the talent and was a featured performer in the very first Pride Campaign with McDonald’s.

Additionally, Violet has previously worked as Senior Director for Tomboi Records, an LGBTQIA+ label A&R department working at the intersection of A&R, legal, talent management, deal negotiations, and finance. Her background in the entertainment industry has fostered connections and relationships to respected media, influencers, and press. Violet is well versed in mitigating and problem- solving for talent on a daily basis. Her clients and team have described her as an integral partner that can provide practical options in a fast-paced environment.you want to launch a business.

ExperiencE

VIOLET GRAE

◆ Los Angeles, California 90036 ◆ 412.559.5031 ◆

◆ graeagency@gmail.com ◆

Skills

  • Compassionate, patient, diplomatic, and empathetic

  • Superb organizational and prioritization skills

  • Ability to anticipate and thrive under pressure

  • Multi-task oriented and time management capabilities

  • Talent and performance management

  • Strong social and communication skills

  • Problem solver, collaborative, and extremely detail-oriented

  • Unwavering motivation, passion, drive, and willingness to learn

  • Adaptable and able to grasp new ideas and concepts quickly

Experience

Grae Agency, Los Angeles, CA | Founder, International Relations 2019-2024

  • Spearheading and advancing culture for an inclusive agency dedicated to female, non-binary, and LGBTQIA+

  • Mentoring over 760 entertainers, hiring talent, and managing teams

  • Reviewing and negotiating employment contracts, advising on entertainment law and copyright implications

  • Guiding and securing royalties, PRO affiliation, and distribution for clients

  • Facilitating all communications, organizing events, and securing locations

  • Ensuring contract compliance and fulfillment by employees, talent, and involved parties

Tomboi Music Label - Melbourne, ASTRL- Los Angeles Sector | Senior Director of A&R, Head of Culture, International Relations 2021-2022

  • Educating and informing the team and roster the social and political inequalities impacting diverse communities with regard to minority groups, race and LGBTQ+

  • Promoting political and social insight, and creating an inclusive environment for the team

  • Implementing creative advocacy by securing safe support, protection, and integration

  • Developing artist and brand marketing and outreach

  • Working with clients internationally, managing different time zones and diverse industry needs

  • Scheduling and coordinating talent management

  • Generating merchandise budgeting and overall accounting

Art to Awaken, Los Angeles, CA | Curriculum Writer, Editor, and Coach 2019-2022

  • Building diverse curriculum, encouraging and directing social and emotional learning

  • Leading impactful marketing and branding decisions

  • Advocating support and equity for LGBTQIA+ identities and minority groups

  • Handling press and marketing

Women That Rock, International | Event Coordinator 2020

  • Coordinating fundraiser devoted to civil injustice and societal barriers

  • Overseeing all aspects of advertising, press, and sponsorships for over 15,000 viewers of live stream benefit concert

  • Organizing talent, hosting events, and highlighting POC and female performers

  • Heading and directing communications for the engineer, influencers, and performers

McDonald’s Pride Campaign Revry TV, Los Angeles, CA | Creative Engineer, Featured Talent 2019-2020

  • Finding and coordinating talent for LGBTQIA+ initiative

  • Building representative team of artists and talent for campaign

  • Arranging all artist communications

Brand and Social Media Strategist, Los Angeles, CA 2017-present

  • Defining the narrative for high-profile clients, nonprofits, small businesses, and artists

  • Developing a personal calendar that correlates with trends, setting specific goals, and authentically unfolding stories on behalf of clients

  • Fostering a brand that will attract the business and wanted attention sought by a company

Music Manager and Artist Developer, International 2017-present

  • Helping artists pursue and establish long-term career opportunities, orchestrating record releases and tours

  • Creating distribution, brand, influencer marketing, and merchandizing strategies

  • Collecting payments and assisting with sales

Amberlight Studios, Los Angeles, CA | Coach and Artist Developer 2017-2018

  • Developing artists and personalized brands from the ground up by teaching performance, recording skills, distribution, and all components of music business

  • Facilitating sales and payment collection

  • Designing development course and creating website

Public Motivational Speaker, National 2015-2019

  • Touring, speaking, and performing at public schools, higher education, and college radio discussing what it means to be a LGBTQIA+ and female performer today

Berklee College of Music, Los Angeles, CA | Executive Assistant for VP of Academic Affairs 2009-2011

  • Understanding and learning the fundamentals of business evolution from website design, and curriculum entry and organization

  • Multitasking and planning multiple schedules and meetings, answering all phone calls, and conducting research

  • Proficient in Adobe, Excel, Dropbox, Word, Google Docs, Outlook, WeTransfer, and more

Education

Penn State University - University Park, PA

Business, 2011-2012

Berklee College of Music - Boston, MA

Music Business Management and Vocal Performance, 2008-2011

Carnegie Mellon University - Pittsburgh, PA

Classical Voice and Musical Theater, 2005-2008

Center for the Performing Arts - Carmichaels, PA

Musical Theater and Student Coach, 2008-2011